Black Friday Sales Online – Why did it become so popular?

by abeadstore on November 23, 2014

For millions of people Black Friday is the time to do some serious Christmas shopping — even before the last of the Thanksgiving leftovers are gone! Black Black is the Friday after Thanksgiving, and it’s one of the major shopping days of the year in the United States – falling anywhere between November 23 and 29. While it’s not recognized as an official US holiday, many employees have the day off – except those working in retail.  The term “Black Friday” was coined in the 1960s to mark the kickoff to the Christmas shopping season.  “Black” refers to stores moving from the “red” to the “black,” back when accounting records were kept by hand, and red ink indicated a loss, and black a profit.  Ever since the start of the modern Macy’s Thanksgiving Day Parade in 1924, the Friday after Thanksgiving has been known as the unofficial start to a bustling holiday shopping season.
As retailers began to realize they could draw big crowds by discounting prices, Black Friday became the day to shop, even better than those last minute Christmas sales. Some retailers put their items up for sale on the morning of Thanksgiving.  Online stores, including bead stores, soon jumped into the mix with sales starting days or weeks before the actual event. The most shopped for items are electronics and popular toys, as these may be the most drastically discounted.   However, prices are slashed on everything from home furnishings, jewelry, gemstones to apparel.

Black Friday is a long day, with many retailers opening up at 5 am or even earlier to hordes of people waiting anxiously outside the windows. There are numerous doorbuster deals and loss leaders – prices so low the store may not make a profit – to entice shoppers. Most large retailers post their Black Friday ad scans, coupons and offers online beforehand to give consumers time to find out about sales and plan their purchases. Other companies take a different approach, waiting until the last possible moment to release their Black Friday ads, hoping to create a buzz and keep customers eagerly checking back for an announcement.

More and more, consumers are choosing to shop online, not wanting to wait outside in the early morning chill with a crush of other shoppers or battle over the last most-wanted item.  The benefit of online shopping is that you will know right away if the MP3 player, glass stones, or fine jewelry  you want is out of stock, and can easily find another one without having to travel from store to store. Also, many online retailers, including electronics and on-line bead stores,  have pre-Black Friday or special Thanksgiving sales, so you may not even have to wait until the big day to save. So, there you have it – the Black Friday history behind the best shopping day of the year!

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